First, we've set up another way you can help us make our voices heard! An online petition has been created, which will soon be delivered by hand to Paramount Pictures and the Kennedy/Marshall company. This is a great opportunity to let them know the scale of this movement, and we would strongly encourage you not only to sign it, but also to pass it along to friends and family you think may be interested.

We've also created a website, Racebending.com, with more information and resources about this movement, including a press release. Discussion of the issues surrounding The Last Airbender and its cast also continues at
racebending.
There has been some confusion regarding the motivations and goals of this movement. As such we'd like to take a moment to make ourselves and our intentions absolutely clear.
We all very dearly love the original Avatar: The Last Airbender show. We want the live action adaptation of it to be successful, and for it to be a project we can wholeheartedly support. It has deeply saddened all of us to watch events unfold as they have. None of us want this project to fail.
However. We cannot support The Last Airbender if the production continues on its current path.
We believe the roles of Sokka, Katara and Aang -- the three heroes of this story -- should be recast to reflect the races and cultures of those characters. The current situation, in which three white heroes will be saving the world from a race of dark-skinned Firebenders, is one we cannot in good conscience support or endorse. On a related note, we would also urge Paramount to cast the remainder of the Water Tribe and Air Nomad characters with actors of Inuit or East Asian decent.
Ultimately, we would encourage Paramount Pictures to work closely with the Media Action Network for Asian Americans and the East West Players to find ways to make The Last Airbender a film we can all stand behind.

We've also created a website, Racebending.com, with more information and resources about this movement, including a press release. Discussion of the issues surrounding The Last Airbender and its cast also continues at
There has been some confusion regarding the motivations and goals of this movement. As such we'd like to take a moment to make ourselves and our intentions absolutely clear.
We all very dearly love the original Avatar: The Last Airbender show. We want the live action adaptation of it to be successful, and for it to be a project we can wholeheartedly support. It has deeply saddened all of us to watch events unfold as they have. None of us want this project to fail.
However. We cannot support The Last Airbender if the production continues on its current path.
We believe the roles of Sokka, Katara and Aang -- the three heroes of this story -- should be recast to reflect the races and cultures of those characters. The current situation, in which three white heroes will be saving the world from a race of dark-skinned Firebenders, is one we cannot in good conscience support or endorse. On a related note, we would also urge Paramount to cast the remainder of the Water Tribe and Air Nomad characters with actors of Inuit or East Asian decent.
Ultimately, we would encourage Paramount Pictures to work closely with the Media Action Network for Asian Americans and the East West Players to find ways to make The Last Airbender a film we can all stand behind.


Comments
I sincerely hope the powers that be listen.. really and truly listen and get it.
signing the petition right now.
I really hope this can make a difference, and you guys did a fantastic job making it clear what this movement is really about.
And, like the above posters, I hope this'll really make a difference.
I like the way you guys have phrased the sentiments about this movie. I try to explain that in my posts as best I can but I'm not nearly as eloquent, it seems.
Has anyone brought up the petition on the avatarspiritmedia.net boards? I'm not on those boards so someone who is whould definately do it if it hasn't been done yet.
Head on over to the
Also, the joy I get in refreshing the petition page and seeing a higher number each time is ridiculous. :D I'm also very excited that this petition will be hand-delivered. Heck, I wish I could be there, or do it myself!
Producers should ask themselves if, in this economy, they want to alienate their core audience. Movies cost millions, and word of mouth can still make or break them. Going about it with the attitude of "screw the fans the property already has, instead we'll so dazzle the mainstream audiences that don't know any different with the characters and we'll have ourselves a hit!" and the proposed trilogy will end at ONE.
It's like the protest thing on facebook: A hundred people said they would come and in the end it was like 10 or something.
I know it's good intentions but it doesn't help. The most important is that this movement doesn't look like a bunch of fantarts. But those people signing with nothing than "Raven" don't shed a good light on the petition or movement as a whole. :C
So basically the safest thing to do is just stay away from everything that could harm your reputation or bank account. Then you don't have to hide your real name. :3
I don't think anyone wants to lower the amount of signatures (or disregard those people) - but if those signatures are not going to be taken seriously anyway then maybe removing them would give the petition that much more credibility...?
I'm embarrassed for everyone involved. You just shot yourselves in the foot. What a joke.
You know, there's still a chance to delete the petition before anyone important sees it and labels this a group of 8-year-old fucktards.
"An online petition has been created, which will soon be delivered by hand to Paramount Pictures and the Kennedy/Marshall company"
"DELIVERED BY HAND"
But, oh, go right on ahead. Ridicule the people that are trying anything and everything in their power to make this objection to the casting heard:
-A Massive letter-writing campaign
-Reaching out to industry professionals like Derek Kim and Gene Yang
-Gaining the ear MANAA and the East West Players
-Organizing protests at extras castings
This petition is yet another (and perhaps the last) line in the sand.
If you have suggestions we would love to hear them.
Oh wait that's right, you're doing NOTHING. You skimmed the post without reading it fully, had a knee-jerk reaction with an assholier-than-thou attitude, and shot yourself in the foot while it was in your mouth.
But you're not here to do anything, are you? You're here to say you were here so that if we're successful you can claim a hand in it and if we are not you can say "I told you so."
In which case, we really will do fine without you. Problem solved!
Up to now everything has been great. I even like the signs up up and NYCC. But the petitiononline stuff... I guess it can't be helped. It's like how some people no matter how long they've been online they still think a website loaded with animated GIFs, excessive flash and auto-playing music is still a good idea.
Petitiononline is amateur hour. I really thought you guys were better than this.
But posting discouraging and dismissive comments when we are all feeling pretty damn discouraged already is about the least helpful thing you could do.
Edited at 2009-03-21 04:52 pm (UTC)
You praise the other avenues AAW has sought but somehow petitiononline (with the gambit of personal delivery) is the magical jenga-piece that topples everything else? Get real.
Keith Hernandez does not approve. No play for Mister Gray.
Still, I'd like it if we were able to start another letter writing campaign, this time to Greenland media. Although I don't know if that would count as harassing them so we should be careful when considering it. Still, it would at least show Greenland media outlets that we're serious about it. Also, of course, our letters would be as polite and professional as possible, even more so than our letters to Paramount.
Of course, if we do that then it might be good to have a new post with the media contact information and a sample letter. That's the only thing I can think of doing during this stage of the game. I'm a huge advocate of meaningful/visible boycotting, but that's only if, at the time the movie comes out, the casting hasn't changed.
Hmm....I wonder whether MANNA or EWP has been contact yet?
I'm with you. I know that AAW has contacted the Greenland media and I sent off a letter, but I want something more official from our group to go off of if it's the right way to go.
I know what you mean about being respectful, these people have direct links to the Inuit tribe and since we really haven't had actual Inuit's supporting us, that I know of, I'm not sure how they are going to react. One of my friends was going go try and get some Native Organizations involved but I haven't heard anything back from him.
http://img509.imageshack.us/img509/8118/n
Might be a good idea to spread this petition around to any colleges and universities. I know quite a few of you have already talked to fellow students, teachers and professors about this, so maybe, if the college has a community website there could be a link to this site and to the petition.
Also, getting contact with more civil rights groups is vital. Especially those involved in the entertainment industry.
If Paramount is going to understand the seriousness of this and is forewarned to NEVER pull this crap again, then this site and the petition need a TON of promotion!